Those characters were created as a mascot family for an electronic games theme park.
The concept followed the main story, where three ordinary kids are chosen to help saving a place called "Gameland", a World that exists only inside a video game platform. They can only be successful together, and each child has specific game skills (e.g. sports, dancing, simulators and action games) and they are encouraged to always play helping each other on their weaknesses.
The mascot family also includes a traditional vilain, an crazy dog, a "trasformer" robot and a cute, but very pwerfull master.
"United we stand, divided we fall"