Hi! How are you today?
I'm Ana and I've always been most passionate about telling stories.
Through words, drawings, colours, shows or rides, using both research and know-how, in a bunch of different ways, sometimes with really unusual tools, Storytelling is what connect all my interests.
I've got my B.A. in Graphic Design at "Instituto Federal Fluminense" in Rio de Janeiro, and did a continued education course in “Management, Marketing and Design” at the same institution. While studying I worked for some smol Marketing Agencies, Internet Providers, acted as cosplay maker, DJ, freelancer illustrator, Art teacher and owned a cake company. I love and cherish each one experience I have during all those years, for sure they helped to build the versatile and creative professional I am today.
I worked for the past 11 years at Mauriciou de Sousa Produções. MSP is one of Brazil’s most iconic entertainment companies, often compared to Walt Disney Studios in its cultural significance. As the creators of ‘Turma da Mônica’ (Monica and Friends), MSP has shaped generations through comics, animation, licensing, toys and theme parks. It’s a cornerstone of Brazilian pop culture, known for high-quality storytelling and family-focused content that promotes values like friendship and inclusion.
During that journey, I spent the last 4 years performing the Creative Lead role. leading multidisciplinary teams—animators, sound designers, developers, architects, and even live performance characters—to create impactful experiences. Balancing big-picture strategy with pixel-perfect execution, my job was turn complex ideas into executable irl stuff. From designing identity systems to leading projects for digital games inside theme park attractions, I made sure every project was a team effort that resonated with families across the country.
Prior to taking on my role at MSP I worked in the licensing business, illustrating and designing with global brands such as Mattel, Faber-Castell, Fiat, Warner Bros. These years gave me a strong background in business and forecast research skills that help brands to growth.
Beyond my design toolkit, I bring a collaborative mindset, solid organizational skills, and an keen eye for detail. Whether juggling multiple projects or ensuring that every pixel fits the brand vision, I thrive on creating impactful, user-centered products while keeping the mission in focus.
Understanding people and having true empathy for their needs (and wishes) is key to success for building great experiences, and I thrive for them in all my projects.
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Thank you!